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Generative Engine Optimization (GEO) Benchmark · E-commerce · Updated Oct 2026

See if ChatGPT and Gemini recommend your e-commerce brand, or your competitor

Shoppers often ask AI for product shortlists before they open Amazon, Google, or your DTC storefront.

Type in your brand and a primary competitor. See your AI Share of Voice across real shopper discovery prompts in under 2 minutes.

See specialist hubs for skincare, pet food, and supplements — or run a free audit to baseline visibility, then iterate on reviews, PDP language, and structured data.

Name your competitor at setup — your report shows head-to-head share of voice on real ChatGPT and Gemini buyer prompts.

Uses 1 credit · ~2 min setup

  • Consideration sets
  • Review surfaces
  • Marketplace vs DTC

Who controls e-commerce recommendations today?

Share of voice across buyer prompts in e-commerce

Mention share is a directional snapshot from category audits and public research, not a live crawl of every chat. We run the same buyer-style prompts on ChatGPT 5 and Gemini 2.5 Flash-Lite each time so you can compare runs month to month.

The prompts your buyers are typing into chat right now

Copy a line into your deck, or run the audit and we ask it on ChatGPT 5 and Gemini 2.5 Flash-Lite.

  • ChatGPT 5Gemini 2.5 Flash-Lite

    “Best D2C skincare brands ChatGPT recommends for retinol?”

  • ChatGPT 5Gemini 2.5 Flash-Lite

    “Where should shoppers buy clean pet food — AI recommendations?”

  • ChatGPT 5Gemini 2.5 Flash-Lite

    “Top mattress brands for side sleepers under $1,500?”

How do ChatGPT and Gemini choose which brands to recommend?

Winning visibility in LLM chat threads requires a shift from traditional keyword SEO to Answer Engine Optimization (AEO). Models don't rank keywords; they synthesize consensus from a trusted set of foundational surfaces.

Why AskLLM vs. manual checks

FactorAskLLMManual tab-swapping
Time to resultMinutes (guided flow)Hours across fragmented tabs
Models coveredChatGPT 5 and Gemini 2.5 Flash-LiteUsually one model at a time
Scored outputStandardized visibility index + breakdownUnstructured notes
RepeatabilitySame prompt weighting every runHigh variance by teammate

For e-commerce, pair the audit with product and review updates so models see consistent naming and use cases across the web.

Stop losing the AI shortlist to category incumbents

Uses 1 credit on paid plans · Results in under two minutes

Uses 1 credit · ~2 min setup

How scoring works · All categories

Common questions

How do I check AI shopping visibility for my store?
Run the free audit with your brand, category, and one competitor. We test ChatGPT and Gemini on prompts that mirror how shoppers ask for recommendations, not only branded queries.
Does AskLLM work for niche or regional brands?
Yes. You specify your category and competitors; queries are tailored to how buyers search in that space.
What if we sell on marketplaces only?
You can still measure whether AI recommends your brand name versus generic or competitor products in your niche.
Is my data shared publicly?
No. Your results are private. Aggregate industry research may use anonymized statistics only.
How does this audit help with AI search and GEO?
Traditional SEO targets static engine result pages (SERPs). Generative Engine Optimization (GEO) measures how AI models like ChatGPT and Gemini weigh your catalog narrative, reviews, and marketplace corroboration when recommending products.