Research · Updated 2026-07-14
Makeup buyers ask ChatGPT for clean foundation for oily skin, cruelty-free brands, and sensitive-skin formulas under $35. Models cite Sephora reviews, Allure best-of lists, and Reddit r/MakeupAddiction — not campaign hashtags alone. This report summarizes AskLLM’s specialist methodology and the third-party surfaces that shape recommendations.
AskLLM runs research-backed buyer prompts across ChatGPT and Gemini — the same models shoppers use for product research. We score the AI Brand Visibility Index (LVI) from mention frequency, position, and consistency across prompts. Full disclosure: see our public methodology page. This research page does not publish individual brand names from customer audits.
Based on 13 completed anonymized specialist audits in Cosmetics (no individual brands named): median LVI 31/100, middle 50% between 24 and 52. Figures refresh as audit volume grows; re-audit monthly to track movement.
Reddit r/MakeupAddiction (forum) — Engage in foundation and shade threads Cruelty Free Kitty (certification) — List cruelty-free certification
Build shade-range and skin-type depth on retailer Q&A, earn cruelty-free and clean-beauty citations on editorial hubs, and re-audit after launches.
What buyer questions does ChatGPT answer for Cosmetics?
Shoppers ask questions like: Best clean foundation for oily skin? Best cruelty-free makeup brand? your brand vs Glossier?. AskLLM audits your brand against these research-backed prompts — the same style buyers use before they purchase.
How does AI shortlist brands in Cosmetics?
Makeup buyers ask ChatGPT for clean foundation for oily skin, cruelty-free brands, and sensitive-skin formulas under $35. Models cite Sephora reviews, Allure best-of lists, and Reddit r/MakeupAddiction — not campaign hashtags alone. This report summarizes AskLLM’s specialist methodology and the third-party surfaces that shape recommendations.
How do I measure LLM visibility for a cosmetics brand?
Run a free AskLLM specialist audit with category-native buyer prompts, name a competitor, and get your AI Brand Visibility Index (LVI) across ChatGPT and Gemini. Re-audit quarterly to track whether models cite you more often.