What is AI Brand Share of Voice?
AI brand share of voice is the portion of relevant AI-generated answers in your category that mention your brand versus competitors when users ask discovery questions. It is an analogue to social or search share of voice, but measured on model outputs rather than impressions or rankings. A higher share means your brand appears more often in recommendations and comparisons for the same buyer intents. It is not the same as web traffic or keyword ranking; it reflects how often models surface your name in the consideration set.
Why it matters for B2B brands
B2B committees increasingly delegate first-pass research to AI. Share of voice in those answers predicts whether you enter the RFP before a web visit. Tracking it helps you prioritize analyst relations, comparison placements, and narrative consistency across channels your buyers trust.